SYNOT Games, a leading content provider in the iGaming industry, has announced a strategic partnership with BET.bg, one of the foremost online casinos in Bulgaria. This collaboration, made possible through the EGT aggregator platform, marks another key milestone in SYNOT Games’ continued expansion across the Balkan region.

As a recognized leader in Bulgaria’s competitive gaming landscape, BET.bg strengthens its offerings by incorporating SYNOT Games’ comprehensive portfolio of online slot titles. The integration provides a diverse selection of high-quality games to BET.bg’s players, including popular titles such as Aztec Jaguar Megaways, Legends of the Colosseum, and Crazy Free Fruits.

The partnership serves several strategic objectives for the SYNOT Games. First and foremost, it supports the company’s long-term vision of establishing a robust presence across the Balkans by aligning with trusted and high-performing regional operators. The collaboration with BET.bg enables SYNOT Games to tap into a loyal player base in Bulgaria, driving higher brand recognition and user engagement. Furthermore, it accelerates the company’s mission to diversify its distribution channels and leverage aggregators like EGT to maximize reach and operational efficiency.

“We’re excited to team up with BET.bg, a respected and trusted operator that holds a great position in Bulgaria,” said Martin Krajčí, Chief Commercial Officer at SYNOT Games.

“With the amazing support of EGT’s aggregation platform, we’ve been able to share our portfolio with a wider audience. This partnership highlights our strategic focus on the beautiful Balkan region and showcases our commitment to delivering quality content that truly meets the needs of local players‘ preferences,” she continued.

BET.bg team added: “We’re always on the lookout for fresh ways to enhance our offerings and bring top-notch entertainment to our users. By teaming up with SYNOT Games, we can do just that! Their diverse and engaging portfolio beautifully complements our existing lineup, and we can’t wait to see how our players enjoy these high-performing titles.”

The launch of SYNOT Games’ content on BET.bg continues the provider’s momentum in regulated markets, supported by a steady rollout of new titles and proven performers tailored to diverse player bases. The move exemplifies SYNOT Games‘ strategy of forming long-term partnerships that ensure content visibility and align with partners’ growth ambitions in key European markets.

About BET.bg

BET.bg is a licensed Bulgarian platform for sports betting and online casino games, focused on delivering a secure, modern, and player-focused experience. The platform combines a wide selection of sports events, virtual sports, and casino titles with a core focus on gamification — offering interactive features that enhance user engagement and add value to the overall experience. Driven by innovation, responsible gaming, and strategic partnerships, BET.bg is one of the fastest-growing operators in Bulgaria’s iGaming industry, confidently building its position as a key player on the local market.“

About SYNOT Games

SYNOT Games is an established content provider with a growing presence, licensed by the Malta Gaming Authority, UK Gambling Commission, Hellenic Gaming Commission, ONJN, Kanspell Commissie, Spelinspektionen, Mincetur, Spillemyndigheden and certified across Europe and South America. The games are already certified in several jurisdictions including Italy, Spain, Portugal, Sweden, Czech Republic, Slovakia, Denmark, Latvia, Lithuania, Romania, Croatia, Greece, the UK, Malta, Bosnia and Herzegovina, Netherlands, Bulgaria, Switzerland, Colombia, Brazil and Argentina. Our comprehensive portfolio includes over 200 exciting titles, available in 32 languages and over 1800 clients.