In an exclusive interview with Gaming For Africa, Sales Manager Anna Lisa Samuels and CCO Martina Krajčí share how SYNOT Games brings a diverse, localized portfolio and cutting-edge engagement tools, like the new Dream Dial, to players across the continent. With a growing presence in many African markets, we’re committed to delivering premium content and strong partnerships in this vibrant region.

A revolutionary spirit is sweeping through Africa’s gaming scene. One bold game developer is set to redefine digital entertainment, promising a fresh wave of immersive experiences and a business-oriented approach.

Emerging from the innovative core of the SYNOT Group, SYNOT Games has quickly established itself as a powerhouse in iGaming. Since its market debut in 2017, the company has built a portfolio of over 180 original titles, seamlessly blending stunning graphics, compelling storytelling, and engaging features. While rooted in the vibrant European gaming scene, its focus is clear: Africa – a continent bursting with digital potential.

Player-first approach

At the heart of their success is a player-first philosophy. The company believes that without players, there’s no game. Each title is designed to provide a unique and safe gaming experience that feels personal and fun. SYNOT Games also understands that the African market is as diverse as its people, so games must not only offer a variety of gameplay, but also have engaging features such as Megaways, Free Round Bonus, or Gamble Feature so that everyone can find a game that suits their needs.

„We keep African players returning to our titles by offering an extensive portfolio and advanced features with almost unlimited ways to win. Our range, from classic fruit slots to story-driven titles, ensures there is something for everyone„, said Anna Lisa Samuels, Sales Manager for Africa at SYNOT Games

For SYNOT Games, the African market serves as an exciting testing ground – a unique opportunity to gauge local player preferences and discover how different this vibrant continent is from their previous experiences.

“Among our African partners, we have found that our top games such as Respin Joker, Fruit Awards, Firebird Double 27, or Aztec Jaguar are extremely popular. It’s equally gratifying to see the enthusiasm for our Dice Games. This diversity makes us very happy, as it reflects our commitment to adapt our portfolio to each market’s needs,“ added Lisa.

Trusted partner for growing business

Meeting diverse technical and legal requirements worldwide, SYNOT Games leverages its European and Latin American compliance experience to navigate Africa’s varied regulations.

“Africa’s market is complex, with each region presenting unique challenges. Our focus goes beyond compliance – we aim to understand local preferences, build strong partnerships, and deliver compelling, localized content. We see Africa as a land of opportunity, and we’re committed to bringing high-quality content across the continent,” said Martina Krajčí, CCO of SYNOT Games

The developer has consequently extended its footprint, with its titles now featured in over 1800 casinos across 40 markets worldwide and available in 32 languages. As the company explores new frontiers, Africa stands out as an emerging market where SYNOT Games is keen to secure its industry leader position.

PEAK of the Dream

SYNOT Games‘ strength goes beyond offering premium slots – it also lies in its robust technical expertise, which guarantees seamless integration and continuous support. Moreover, its proprietary PEAK tool empowers operators to design and manage engaging promotions that elevate the iGaming experience through gamification and competitive elements.

„The Player Engagement & Acquisition Kit is a game-changer. Its intuitive setup lets partners run Tournaments and Prize Drops across multiple platforms with fully customizable settings. PEAK truly meets market demands.” explained Anna.

Martina continued, „We are constantly innovating, and finally, we announce our latest tool, Dream Dial, which has been developed for some time. This launch will further solidify our competitive edge, and we’re confident it will hit the jackpot.”

So, what exactly is Dream Dial?

Dream Dial is SYNOT Games’ newest promotion tool, a Wheel of Fortune–style concept that boosts player engagement with rewards like Free Spins, Cash Prizes, and more. With a fully customizable design, realistic physics-based mechanics, and up to 30 configurable segments, operators can create a unique, immersive experience. Featuring a mobile-first approach and a Smart Shuffle button for optimized rewards, Dream Dial delivers thrilling and visually stunning promotions.

Maintaining focus on regulated markets

As part of its expansion into regulated markets, the company achieved significant recognition by winning the Zambezi Rising Star Award at the BiG Africa Summit Eventus Awards in February. While African markets pose challenges for operators, SYNOT Games is making confident strides, steadily strengthening its presence across the continent. The company recently marked its debut in Lesotho and Zambia, further solidifying its position in this rapidly growing region.

As Anna Lisa Samuels noted,“Currently we are present at over 7 African markets and I can say that among them, Nigeria is an enormous success that has pleasantly surprised us with its results. Riding this wave, we plan to begin cooperation with operators in South Africa, a milestone that promises significant advancement”